Property developers and investors make far-reaching decisions every day. They select suitable plots of land, plan projects and often also deal with the sale of the individual condominiums that are built in the new construction projects. From our many years of experience, we can report that professional property development advice has many advantages. Even when the construction project is still in its infancy and is still in the planning phase, for example, property developers benefit from Vandenberg Immoconsult’s experience in selling real estate.
We advise investors and developers from the planning phase to the marketing of their properties. In this article, you can find out why you should also rely on professional property development advice for your real estate construction.
What exactly is property developer consulting?
Property development consulting is a comprehensive consulting service that accompanies property developers and investors from the planning phase through construction to the sale of real estate. Investors and developers can rely on professional advice that covers numerous aspects and helps to successfully sell the resulting properties. In this article in our online magazine, we explain what property developer consulting involves and what particular attention should be paid to.
What are the requirements for property development advice and who offers it?
As already described, property development consulting covers the entire process from the planning phase, through construction and finally to the sale of real estate. Project developers, property developers and builders all benefit from such advice, which should always be provided by a professional company. In addition to many years of experience in the field of property development consulting, the consultancy should also be able to draw on excellent market knowledge and relevant expertise.
First of all, the construction project is considered and analyzed together. Property developers and investors are then able to determine the scope of the consultation and decide which services should be provided by the real estate agent. These decisions should be made on an individual basis. In order for the property development consultation to be a complete success, both the consulting agency and the property developer must demonstrate a high degree of transparency. The wishes and goals for the resulting construction project should therefore be clearly defined.
What areas of a construction project does property development consulting cover? - The tasks at a glance
If a construction project is still in the planning phase, it is essential to carry out up-to-date market research that also covers the target groups. If a suitable plot of land has already been selected for the desired real estate project, it may still need to be purchased. The selected service provider will already be on hand to advise the property developer. Once the plot of land has been purchased, the property needs to be planned, in which the condominiums, for example, are to be located. What apartment sizes do the target customers want and what price should the resulting condominiums have? The expertise of the property development consultant provides helpful support during the decision-making process and influences the design of the construction project. In this way, the duration of the real estate construction can be shortened and bad investments or high incorrect expenditure can be avoided.
Follow-up support can also be included in the property development consultancy. This includes, for example, public relations and marketing of the project, as well as financing and purchasing advice for potential customers.
The planning phase
A great many decisions have to be made during the planning phase of a construction project. It is relieving and enriching to be able to take advantage of professional advice during this phase. Property developer advice during this phase includes the following points, among others:
- Comprehensive market research
- Definition of the target group and target group surveys
- Situation and location assessment
- Valuation of the purchase price for condominiums, as well as determination of the rental prices for the resulting construction project
- Advice on target group-oriented and market-compliant furnishing criteria for the property
- Preparation of partition declarations according to § 8 WEG, as well as development of draft purchase contracts in direct cooperation with a notary public
- Preparation of a business plan and appointment of the property manager
- Drafting the rental agreements for the condominiums, including the necessary annexes
- Definition and creation of a marketing strategy, as well as selection and cooperation with an advertising agency
Advantages for property developers
As a property developer or investor, there are already numerous advantages to property developer consulting at this stage. Investors and property developers can rely on the expertise of the consultancy. The service provider has been involved in the planning and marketing of real estate for many years. It is therefore very familiar with the features, sizes, prices and floor plans of the condominiums. For the client, this means an optimization of the project duration. Idle times and planning errors can be minimized, which significantly increases the profit margin of the construction project. Bad investments, which are associated with high costs and are also time-consuming, can be avoided. In addition, the expertise of the consultancy can greatly reduce the waste of resources.
In this way, costs and time are already saved in the planning phase of the construction project.
The tendering and construction phase
This is comprehensive advice that also accompanies developers and investors through the tendering and construction phase of the real estate project. Specialized real estate agents and real estate agencies do not normally provide this phase of advice. For this reason, developers and investors need to find an impartial third party to provide this advice. The following services are provided in this phase:
- In the case of old stock, the demolition processes must be planned, awarded, coordinated and monitored
- For new construction projects, the tendering process must be coordinated, advised and supported. In addition, there is the examination of tenders and advice during contract award discussions with individual trades or general contractors.
- Advice and support when concluding the construction contract, in cooperation with legal advice.
- Commissioning of the soil survey and coordination of the construction schedule
- Checks on the construction site and regular jour fixe meetings to review progress
- Checking and approval of invoices from contracted companies
- Support and advice during acceptance together with the general contractor and the expert. Subsequent acceptance of defects
- Reliable point of contact for all internal and external parties, as well as taking on additional tasks in the context of real estate construction.
Advantages for property developers
Property developer consulting and support is a neutral point of contact that all parties involved can access throughout the entire construction process. It exclusively represents the interests of the client, in this case the property developer or investor.
You can rest assured that your project will be implemented efficiently and prudently. Your personal advisor has many years of experience in the field of property development consulting and you can concentrate on your core competencies during the implementation of the construction project instead of worrying about other tasks.
The sales and marketing phase
Real estate construction has been completed or is in the final spurt. Now the apartments that have been built must be sold successfully. This phase includes the following tasks, among others:
- Contact for banks, tradesmen, architects and other parties involved
- Effective public relations with the help of a PR team of experts
- Advice for potential buyers or tenants of the condominiums
- Comprehensive financial advice for potential buyers of the condominiums
- Development and elaboration of a perfect marketing strategy
- Use of optimal marketing instruments
- Support for existing distribution channels
- Adjustment of rental or sales prices to market conditions
- Letting service for investors
Advantages for property developers
There are positive synergy effects when the property developers combine their expertise with the good market position of the property development consultant. We already have many years of experience in brokering high-quality real estate in Berlin and the surrounding area. We can also draw on direct, personal sales strategies. The support of potential buyers takes place on a competent level from the very first moment.
The aftercare phase
Even after the property has been completed and marketing has been successfully concluded, there are still other tasks to be completed. These include, for example:
- Implementation of sampling
- Apartment handover for buyers and tenants
- General support for buyers
- Invoicing for property developers
- Organization, coordination and implementation of special customer requests
- Cooperation with property developers until the construction project is fully completed
Advantages for property developers
One of the advantages of property developer consulting in this phase of the construction project is the optimization of your personnel and time management. You can rely on the professional competence of the consultancy and hand over the support to the buyer. The successful sale of high-quality real estate in Berlin and the surrounding area requires the cooperation of real estate developers and consulting service providers. In this way, the project can be efficiently developed, built and sold.
The advantages of property developer consulting summarized
If you make use of professional property development advice, you can concentrate on your core competencies as a property developer. Your project will gain a high degree of sustainability, allowing you to successfully establish yourself on the real estate market with a positive image. You provide buyers with competent advice and support, which leads to a quick sale of the construction project.
Why property developer support is particularly important in the sales and marketing phase
You can build the most beautiful building in the world and think through every last detail of the interior, but if you don’t have a good marketing strategy, you will find it difficult to sell the property. Nowadays, image and strategy are extremely important in the real estate market, especially in such prestigious regions as Berlin, Potsdam and the surrounding area.
Every property is different. That is why every construction project should be marketed individually. The construction project must be adapted to the wishes and needs of the target group. Only if this succeeds and you rely on a targeted strategy can the planning, construction and sale of a property be successfully completed. Vandenberg knows your strengths and the requirements of your customers. By combining our professional expertise and your real estate values, together we can create a customer experience that is extremely positive. In this way, we find the right customers for your construction project in a targeted and efficient manner and strengthen your image as a property developer in the long term.
Conclusion
Creating a property is a lengthy process that involves a great deal of time and money. Property developers absolutely need support during the planning, construction and sales phases. Professional property developer advice and support is available to you throughout the entire process. You can rely on the expertise of the consultancy and concentrate on your core competencies instead of struggling with other tasks.
The merger between the property developer and the consultancy allows resources to be used effectively and costs to be saved.
Vandenberg offers you comprehensive property development advice from a team of experts who can look back on many years of successful experience in the planning, construction and sale of high-quality real estate.
Vandenberg’s advice is individually tailored to your wishes and needs. Contact us today and make an appointment for a non-binding initial consultation!
